University of Delaware Athletics
Delaware Athletics Announces Partnership with adidas for Sportswear and Equipment
3/31/2015 4:30:00 PM | Delaware Athletics
NEWARK, Del. -- The University of Delaware Athletics Department and adidas have entered into an exclusive five-year partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Blue Hens. The agreement will run through the 2019-2020 season.
The partnership, which will begin in July, 2015, includes investment, product, and uniform development for all 21 Blue Hen intercollegiate athletics programs. It is the first all-sport footwear, uniform, and apparel deal in Blue Hens' history.
“We're thrilled to partner with adidas, an internationally respected company with almost a century of experience in the innovation, development, and creative branding of footwear and athletic apparel throughout the world,” said University of Delaware Director of Athletics Eric Ziady. “This multi-year agreement will be the first all-sport agreement in Blue Hens athletics history, and will represent a unique opportunity to showcase our philosophy of 21 programs...ONE TEAM. It will enable us to further enhance the experience of our student-athletes on the field, while at the same time allow us to better develop our Blue Hens Athletics brand in a more consistent and significant way off the field.”
“We're excited to outfit the Blue Hens in our best and most innovative footwear, apparel and uniforms over the next five years,” said Mark Daniels, VP of team sports for adidas America. “Our mission is to help athletes perform better and we're looking forward to bringing this winning attitude to all men's and women's athletics at the University of Delaware.”
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to make all athletes better. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including the University of Miami, Arizona State, Indiana, North Carolina State, Mississippi State, Michigan, Texas A&M, Nebraska, Kansas, Louisville, UCLA and Wisconsin. adidas has marketing agreements with the National Football League, Major League Baseball, the National Basketball Association, and Major League Soccer.
FOR MORE INFORMATION: Contact Scott Selheimer | selheime@udel.edu | Office: 302-831-8007 | Cell: 302-562-5129
