University of Delaware Athletics
Delaware Earns CLC Award for Most Effective Campaign
6/10/2025 6:39:00 PM | Delaware Athletics
ATLANTA – University of Delaware was awarded the Most Effective Campaign award by the Collegiate Licensing Company (CLC) for its collaboration with The Starboard to find new creative avenues to sell UD products, and continued collaboration with other partners like Grotto's, the organization announced.
"We are incredibly appreciative of this recognition," Senior Associate AD, External Relations Nick LaMarca said. "Our marketing and sponsorship team through Learfield work tirelessly to find unique ways to bring the Delaware brand into the community. Partnering with key state landmark businesses like The Starboard, and Grotto's is a priority for us. Bringing brands like these together is the ultimate way that fans can represent the 302!"
The Most Effective Campaign award is given to a partner institution based on established KPIs, including ROI or achieving defined goals that may include increasing brand awareness, visibility, sales, or other measurable results. Delaware joins Texas and West Virginia as this year's recipients.
CLC, the nation's leading collegiate licensing company, announced the 2025 recipients of its annual Collegiate Licensing and IMPACT awards. The awards, which were presented at CLC's recent Collegiate Licensing Seminar in Atlanta to a crowd of more than 475 collegiate licensing professionals and industry leaders, recognized outstanding efforts in collegiate product development and merchandise marketing, campus collaboration, and new initiatives that positively impact college brands in the marketplace.
About CLC
CLC is the nation's leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.
"We are incredibly appreciative of this recognition," Senior Associate AD, External Relations Nick LaMarca said. "Our marketing and sponsorship team through Learfield work tirelessly to find unique ways to bring the Delaware brand into the community. Partnering with key state landmark businesses like The Starboard, and Grotto's is a priority for us. Bringing brands like these together is the ultimate way that fans can represent the 302!"
The Most Effective Campaign award is given to a partner institution based on established KPIs, including ROI or achieving defined goals that may include increasing brand awareness, visibility, sales, or other measurable results. Delaware joins Texas and West Virginia as this year's recipients.
CLC, the nation's leading collegiate licensing company, announced the 2025 recipients of its annual Collegiate Licensing and IMPACT awards. The awards, which were presented at CLC's recent Collegiate Licensing Seminar in Atlanta to a crowd of more than 475 collegiate licensing professionals and industry leaders, recognized outstanding efforts in collegiate product development and merchandise marketing, campus collaboration, and new initiatives that positively impact college brands in the marketplace.
About CLC
CLC is the nation's leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.
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