Nick LaMarca - Senior Associate AD, External Relations - Staff Directory

Staff Directory

Nick LaMarca

Title:
Senior Associate AD, External Relations
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Nick LaMarca was promoted to Senior Associate Athletic Director of External Relations in May 2023. He previously served as the Associate AD of Marketing and Engagement since his arrival at Delaware in August 2021. In his role, LaMarca oversees the areas of marketing and engagement, communications, creative content, and broadcast and production. He also leads the department’s licensing and trademarking strategy, and serves as the sport administrator for the spirit and baseball programs.

Prior to arriving in Newark, LaMarca spent four years at Fordham University, the latter two as the Assistant Athletics Director for Marketing, Tickets and Promotions. Reporting directly to the Senior Associate AD for Budget Affairs, LaMarca was responsible for developing and coordinating external communications and strategic marketing plans for all 22 varsity athletic programs. He supervised the Director of Ticket Operations and developed both internal and external ticket operations plans for football, men’s basketball and women’s basketball. LaMarca also oversaw the student-athlete leadership academy and served as the sport administrator for the cheerleading program during his time in the Bronx.

Before being promoted to that role at Fordham, he served his first two years as the athletics facilities and events manager. In that position, LaMarca oversaw all day-to-day facilities operations and event management responsibilities for Fordham Athletics.

Previously, he spent a year in Washington D.C. as the Athletics Operations Manager at American University and served as an intern in the Boston College Athletics department. LaMarca was also a 2016 participant in the NCAA Emerging Leaders Seminar, and volunteered as an event operations coordinator during the NCAA March Madness East Regional at the TD Garden (Boston) in 2018.

LaMarca received his undergraduate degree from the University of Massachusetts (Amherst) with a B.S. in Sport Management in 2014, and his Master’s Degree in Educational Leadership from Bloomsburg University (PA) in 2015, while serving as a Graduate Assistant in Athletic Operations.