University of Delaware Athletics
Delaware Athletics Partners with Dyehard Fan Supply
2/3/2021 10:00:00 AM | Baseball, Field Hockey, Football, Men's Basketball, Men's Golf, Men's Lacrosse, Men's Soccer, Men's Swimming & Diving, Men's Tennis, Softball, Women's Basketball, Women's Cross Country, Women's Golf, Women's Soccer, Women's Swimming & Diving, Women's Tennis, Volleyball, Women's Lacrosse, Rowing, Delaware Athletics, Track & Field
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NEWARK, Del. – Delaware Athletics today announced the launch of its new online store, partnering with Dyehard Fan Supply as its official e-commerce merchandising partner. Dyehard, an event and retail merchandise marketing and e-commerce company, will manage and operate the new and official athletic online store atShopBlueHens.com, set to launch on January 30.
The official online store will enable Delaware students, parents, alumni, and fans to shop for new and relevant merchandise in one online location, elevating the product assortment available year-round for our Blue Hen community. In addition, Dyehard has collaborated with Delaware Athletics to create an exclusive private label, Blue Hens Authentics, only available at the official online store ShopBlueHens.com starting March 1.
"I am incredibly excited about our new partnership with Dyehard Fan Supply. Our entire Blue Hen family - students, alumni, parents, fans - will benefit from the exceptional online experience that focuses on an expanded selection of Blue Hens merchandise. I believe the Blue Hens Authentics line, complete with team-specific gear, will be especially fun for our community," said Chrissi Rawak, Director of Intercollegiate Athletics and Recreation Services.
"We're incredibly excited to have been selected as the official merchandising partner for Delaware Athletics," said Dyehard CEO Scott Killian. "We've forged a fantastic partnership and are particularly excited about the new private label program and executing on those micro-moments that create a true sense of community and relevance in and around the brand. We look forward to growing this partnership for years to come. "
Dyehard will be instrumental in providing the newest, fashionable merchandise collections for Delaware while also keeping a pulse on opportunities that are unique to the Blue Hens community locally, nationally and worldwide. Dyehard's commitment to fans offers a wide selection of quality merchandise at a variety of price points to meet demand.
Merchandise will change seasonally and be updated throughout the year, so be sure to check back to see the latest gear!
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America's top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to your fans online, at-event, and inside your brick and mortar stores. Whether you're a fan of college or pro sports, teams or individual events, Broadway shows or music, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. In addition to representing Delaware, Dyehard also serves as the official merchandising partner for several other major programs, including the University of Arkansas, Auburn University, the University of North Carolina, Columbia University Athletics, the BIG EAST Conference, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, the West Coast Conference, Iowa State, Miami University, Appalachian State University, LouCity FC, Racing Louisville FC, Kentucky Derby, ProRodeo, Phoenix Suns, Phoenix Mercury, USA Volleyball, The World Games 2022, Stephen F. Austin and Syracuse University. Visit dyehardfansupply.com for more information
NEWARK, Del. – Delaware Athletics today announced the launch of its new online store, partnering with Dyehard Fan Supply as its official e-commerce merchandising partner. Dyehard, an event and retail merchandise marketing and e-commerce company, will manage and operate the new and official athletic online store atShopBlueHens.com, set to launch on January 30.
The official online store will enable Delaware students, parents, alumni, and fans to shop for new and relevant merchandise in one online location, elevating the product assortment available year-round for our Blue Hen community. In addition, Dyehard has collaborated with Delaware Athletics to create an exclusive private label, Blue Hens Authentics, only available at the official online store ShopBlueHens.com starting March 1.
"I am incredibly excited about our new partnership with Dyehard Fan Supply. Our entire Blue Hen family - students, alumni, parents, fans - will benefit from the exceptional online experience that focuses on an expanded selection of Blue Hens merchandise. I believe the Blue Hens Authentics line, complete with team-specific gear, will be especially fun for our community," said Chrissi Rawak, Director of Intercollegiate Athletics and Recreation Services.
"We're incredibly excited to have been selected as the official merchandising partner for Delaware Athletics," said Dyehard CEO Scott Killian. "We've forged a fantastic partnership and are particularly excited about the new private label program and executing on those micro-moments that create a true sense of community and relevance in and around the brand. We look forward to growing this partnership for years to come. "
Dyehard will be instrumental in providing the newest, fashionable merchandise collections for Delaware while also keeping a pulse on opportunities that are unique to the Blue Hens community locally, nationally and worldwide. Dyehard's commitment to fans offers a wide selection of quality merchandise at a variety of price points to meet demand.
Merchandise will change seasonally and be updated throughout the year, so be sure to check back to see the latest gear!
About Dyehard Fan Supply
Dyehard Fan Supply is a turnkey sports retail solutions provider for some of America's top sporting events, venues and brands. With a focus on your brand, Dyehard leverages best-in-class practices to deliver a superior omni-channel buying experience to your fans online, at-event, and inside your brick and mortar stores. Whether you're a fan of college or pro sports, teams or individual events, Broadway shows or music, Dyehard Fan Supply is on the forefront of customer-focused concepts and innovative solutions designed to grow your retail business. Our retail experts are committed to the highest standards of customer service and reliability in the industry. In addition to representing Delaware, Dyehard also serves as the official merchandising partner for several other major programs, including the University of Arkansas, Auburn University, the University of North Carolina, Columbia University Athletics, the BIG EAST Conference, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, the West Coast Conference, Iowa State, Miami University, Appalachian State University, LouCity FC, Racing Louisville FC, Kentucky Derby, ProRodeo, Phoenix Suns, Phoenix Mercury, USA Volleyball, The World Games 2022, Stephen F. Austin and Syracuse University. Visit dyehardfansupply.com for more information
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